Haivision at the CMA Awards

Haivision Powers First Live 360 VR Stream from The CMA Awards Red Carpet

The 50th Annual CMA Awards airs tonight at 8|7c on ABC-TV, but you can tune in early by watching a Haivision-powered 360-degree virtual reality 4K stream live from the red carpet.

The project is led by Mary Kay at The 50th Annual CMA Awards. For this event, we’ve partnered with Thinkingbox, a great creative and digital production studio, to give fans an up close look at their favorite country music stars with The CMA Awards Mary Kay Fashion Cam on the Red Carpet.

To watch a recording of the Fashion Cam, just click the image below.

The live stream is powered by the Nokia Ozo VR camera and Haivision’s KB 4K HEVC/H.264 Encoder, and digital production is managed by Thinkingbox. Trusted for the highest quality immersive 360 VR internet streaming experiences, Haivision’s KB 4K Encoder features HEVC to deliver the highest resolution video to global internet audiences.

In the live video workflow, the 8 cameras of the Nokia OZO are aggregated by OZO Live video processing software and delivered to the Haivision KB 4K Encoder as 4096 × 2160 resolution stereoscopic (3D) video. The Haivision 4K Encoder encodes the video and streams directly to YouTube Live. Viewers can enjoy an engaging red carpet experience as if they were standing right in the action by watching on YouTube’s HTML5 Video Player which supports 3D VR 360 playback.

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